I was curious about this trendy new treatment, so I watched an eyelash perming and have to say that the biggest don’t I can report is: Don’t try this at home! I’m sure many have successfully permed their own lashes, but seeing the care that goes into a professional service and the possibility of something going wrong – from half curled, half not lashes to perm solution put straight into your eye, I’m sticking with this being a professional treatment only.

Eyelash perming may seem like a very trivial treatment to some, but to those who have very straight lashes it’s a quick and fairly inexpensive way to conquer yet another beauty dislike. The treatment I saw took less than 10 minutes from start to finish and cost about $50. A small price to pay said the client who had spent more than he (that’s right, HE) wanted to recall on lush lashes.

Because eyelash perming is permanent in the same way hair color is permanent, and it doesn’t require a lash curler (embarrassing at the gym if you’re a guy) or cosmetics, it is quickly becoming an attractive option for men and women who want fuller lashes that look great from morning to night and during exercising or samba lessons. No amount of physical activity, sweating or swimming changes the curl of permed lashes.

Here’s a brief overview of how the treatment works. First a specialist cleans and dries your lashes and the skin around your eyes. Then an adhesive strip of cotton is placed right along the lower lash line so that when you close your eye, your upper lashes lay across the cotton. Then a glue is placed along the top lid behind the lashes. The perming rod is held in place there and the lashes are carefully brushed and curled against the rod which is also covered in adhesive. Here’s where you can miss some lashes, clump them or pull them too tight and cause possible breakage. Again I say, pay for the service! Once the lashes are spread evenly against the rod, a diluted perm solution (yes, this is just like a hair perm!) is worked into the lashes. A round, cotton pad is then placed over the entire eye to hold the solution against the lashes. You then wait the desired time and viola! You’ve got permed lashes. The results were much as you’d expect. His lashes were curled and stayed that way. You can also opt for a permanent tint to darken and thicken your lashes while you’re there.

The treatment was quick and painless according to the client who reminds his fellow men that girls will always comment when a guy has thick lashes. “They love that!” The ladies in the shop said that having curled lashes meant they didn’t have to do anything but wash their face on a Saturday morning or after a workout and they still looked like they had a little makeup on – enough to go to Starbucks at least.

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