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What’s New in Mascara and How to Choose the Right Product

What’s New in Mascara and How to Choose the Right ProductMascara is one of those beauty supplies that most women will have more than one of in her cosmetic stash. However, there is an equally good chance that most women will not be 100% satisfied with any of the mascaras sitting in her cosmetic drawer either. If you are one of these women who is becoming increasingly frustrated with the lack of mascara that truly gives your eyes the attention that they deserve, despair not. This winter will find a number of new mascara products on the market that will make eyes truly content.

 

How to get Thick, Luscious Lashes

If you have thin lashes, you may be wondering if there will ever be a mascara product that will effectively thicken your lashes for maximum drama and impact. The good news is that there have been significant strides in these formulas, and this winter you will be able to reap the benefits of research and testing that has gone into some of these new thickening mascaras this season. The key to these new products is advanced polymers, which form a plumping film around every individual lash. If you would like to give one of these new thickening mascaras a whirl, simply head to your cosmetics counter and check out the products that list polyacrylate or polyurethane-2 as one of the ingredients.

 

Lengthening Lashes for Drama Day and Night

If you were cursed with naturally short lashes, there is a reason for hope this season. Now, instead of worrying about finding the perfect mascara formula to add maximum length to your eyes, you can hunt for the best mascara brush to do the work for you. Forget the stiff, bristle brushes of the past, these new wands are all about flexibility. These types of bristles will actually effectively grip each lash, stretching it to its maximum length, and finishing with an even coat of mascara right to the tip. You will get the appearance of long lashes that seem to go on forever with a single product and minimal effort. To pick up one of these handy dandy products, look for a description like ‘precision brush’ listed on the packaging.

 

This winter the eyes will have it, especially if you indulge them with one of these great new mascara products of the season. Check out the newest possibilities at your local cosmetics counter to see what your makeup can do for you this year. Long, luscious lashes can be yours – flaunt those gorgeous peepers.

 

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