Huh? Make-up for men, you ask? Yes, you read correctly.

It began with the world of skin-care opening the door to male-centered products and services ranging from simple skin-care lines and shower products to extensive spa services and many more in-depth male grooming practices that have conventionally been associated with the female of the species – a movement that has coined these men as “metrosexuals”. But how far will the metrosexual movement go? Will cosmetics for men become the future norm for males in our society? Or will the make-up industry that is gearing its new products towards the male population in the hopes that it will cash in on the metrosexual movement, disappear as quickly as it surfaced?

How Are Men Responding To the Idea of Wearing Make-up?

However comfortable men may have become with investing much more time and money than traditionally expected, many men still cringe at the thought of applying make-up, let alone wearing it out in public. Cosmetics, for many men, have just been too long attached to femininity. You may be surprised to learn however, that the introduction of male cosmetics hasn’t produced too shabby a response. As the association between beauty treatments and feminine sexuality becomes looser and male primping becomes more accepted, make-up for men has increased in supply and demand. Despite the fact that there is no shortage of the traditional “macho” view that make-up is strictly for girls only and that any man that uses cosmetics lacks masculinity, to date, the response to male-geared cosmetics has been sufficient to keep the movement rolling along. In fact, close to one-thousand new products in the category have been introduced in the past several years.

Breaking Them In Slowly

One of the reasons that cosmetics for men has gained enough momentum to be successful in sticking around may be the fact that its marketing has taken a completely different approach than cosmetic lines geared towards women. Obviously, there is no way make-up for men can be successful if it doesn’t find a way to appeal to the everyday man. Marketing strategies that have proved successful have included ditching the terms “make-up” and “cosmetics” altogether and replacing them with “corrective products for men”. Other cosmetic vocabulary that has undergone the gender-focused shift include what most women know as foundation, bronzer, and concealer – now known as Improver, Enhancer, and Confidence Corrector to cosmetic-sporting, metrosexual men. Simply changing the presentation of cosmetic products may be primarily responsible for engaging even the most resistant men.

If Your Interested In Giving It A Try

If you’re open minded enough to give “corrective products for men” a try then you have a few options. The most talked-about and celebrity-frequented product, called Menaji, produces all of the corrective products referenced above for men and boasts clients such as Johnny Depp and Brad Pitt. However, in actual tests involving men from the general public, more seemed to prefer a line called 4VOO. The good news is that if you’re a little apprehensive about searching out corrective products at the cosmetics counter at your local mall – (someone you know might see you, after all) – both companies sell their men’s corrective line through their website.  

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