The anti-aging skin care market has a new kid on the shelf, at least in the USA. 3Lab has launched its "h" serum. The company says that the product is “the world’s first bio-engineered growth hormone anti-aging serum.” It uses synthetic growth hormone to stimulate skin cell growth.

According to the company’s press release, celebrities such as Helen Mirren, Forest Whitaker and sally Fields are "fans of the product". "H" serum will be released in Europe by fall. The "h" serum as well as the company’s other products will also be launched in India and China soon.

The product line can be found in high-end cosmetics retail establishments. 3Lab is based in the USA; it was founded by David Chung six years ago.