Anyone who has ever been curious about what success smells might want to check with rapper and now fragrance mogul 50 Cent. According to online reports he recently turned up at Macy’s in Herald Square to promote his fragrance, Power by 50 Cent.

He was quoted as saying to those in attendance, “I wanted to offer confidence. I wanted to make something that smells like success.” He also talked about his upcoming scent for women which will be represented by Kim Kardashian. According to 50 Cent he was inspired by one of his favorite fragrances Creed. The rapper’s Power is available in stores now.