According to the AAFPRS ( American Academy of Facial Plastic and Reconstructive Surgery) there has been a 91 percent increase in the number of men having Botox since 2000. During the same period there was a 69 percent increase in the number of women having the procedure. The increase in the number of men getting Botox was supported by the American Society of Plastic Surgeons who reported an increase as well. It was believed that Botox was an attractive option for men because it was less invasive and had minimal pain associated with it.

Frown lines are the normal target area for men primarily because this is where the more obvious wrinkles are located.

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