Known as TWISY (The World is Yours), a line of cosmetics for black teenagers is now available for purchase at bigg’s stores in Cincinnati Mills, Colerain, Florence, Highland Ridge, and Hyde Park among other bigg’s locations. Created by E’lon Cosmetics, the TWISY line includes products for the eyes, lips and face. Prices are expected to be affordable ranging from ninety-nine cents to eight dollars and ninety-nine cents (99 cents to $8.99). Sampler sets consisting of a lip gloss, eye shadow and glitter pencil are now available for $14.99 including the drawstring bag they are packaged in.

E’lon’s products started out targeting women of color and are available for purchase at Macy’s. According to bigg’s president, Steve Kaczynski, the collaboration between E’lon and bigg’s will enable consumers to find ‘distinct products that they cannot find anywhere else’.