It seems almost a rite of passage that celebrities must reinvent their look to remain current. Recently it was reported that Rihanna and Lily Allen had gotten new dos for the holidays. According to recent reports actress Jessica Alba was spotted with a new look while doing some shopping. She has gone for the popular bob, which only recently turned 100.

Only time will tell if Alba’s new crop takes her career in a new direction as was claimed by Rihanna regarding her change of hairstyle. I wonder which other celebrity will be changing their hairstyle for a career make over soon. It may be a moot point however as Alba has worked in a number of hit films including Sin City and Fantastic Four.