With so many celebrity fragrances on the market it must be difficult to come up with new names to help them stand out. Nobody knows this more than former Friends star Jennifer Aniston. According to online reports, her upcoming fragrance has yet to be named.

Online reports claim that she wants to go the eponymous route, calling the scent ‘Aniston’. However, this has not gone over well with those behind the marketing of the scent. They apparently weren’t too keen on another recommendation, ‘Echo’.

Aniston’s fragrance is being produced in collaboration with the Falic Group. She has reportedly been closely involved in its development for over a year.