Veteran rocker Bon Jovi is about to get unplugged. Published reports state that he has signed a deal to appear in campaigns for fragrances sold by Avon. He will be the face of the two scents Unplugged for Her and Unplugged for Him.

Both parties share an interest in philanthropic efforts. Bon Jovi, who chairs the Bon Jovi Soul Foundation was quoted as saying, “Avon, and the Avon Foundation for Women, have given support and a voice to those in need for decades.” Their mission to empower women mirrors his own charity’s efforts to help people experiencing difficult economic circumstances.