Women often go to great lengths to get the look they want. According to online reports, this includes fitting into the shoes they love. Some women in the UK are reportedly using dermal fillers to make wearing high heels more comfortable.

The procedure has been nicknamed the ‘Loub’ job, after famed footwear designer Christian Louboutin. Women who use it, get collagen injected into parts of the feet. This takes some of the pressure off the feet that wearing restricting or uncomfortable shoes cause.

There has been an upsurge in interest in these foot jabs in recent weeks. The procedure starts at roughly £320 and the effects can be felt for as long as six months reports claim.