A number of well-known brands shared honors with little-known brands on Wednesday, May 2 when the Cosmetic Executive Women’s 2007 Beauty Insider’s Choice Awards were held. Six hundred and twenty products from 240 cosmetic companies were entered for the awards. Some of the finalists were CoverGirl LashExact Mascara for eye products under $15, Tweezerman’s After Tweeze Soothing Cream for eye treatments under $20 and Neutrogena’s Rapid Clear Pads for acne treatment under $10.

The Cosmetic Executive Women (CEW) has over 4,000 women executives employed to the companies in the beauty, fragrances and personal care sector. CEW is a non-profit organization.