Updated Nov 30, 2009
According to reports online beauty giant Beiersdorf is making changes to its popular beauty brand Slek. The move is meant to help the brand, which is made for the Chinese market, compete with other foreign hair care products.
Beiersdorf will certainly have their work cut out for them. They will be trying to make headway in a sector dominated by names such as Pantene and Lux. The hope is to position Slek as a high quality product.
Prodcuts in the Slek range include shampoos, shower gel and conditioner. The company has thrown it marketing weight behind a new campaign for its Slek Night Repair which features a popular Chinese actress.
Written by the CareFair.com Editorial Team.