Imagine a sales increase of over 2,000% in a day. That’s what happened to Boots anti-aging cream, No.7 Protect & Perfect Beauty Serum. A day after an independent study aired on BBC2’s Horizon, a science program. The study conducted by the University of Manchester revealed that No.7 Protect & Perfect Beauty Serum was equally effective at repairing sun damaged skin as more expensive, prescription-only products. Professor Chris Griffiths, Foundation Professor of Dermatology at the University of Manchester was reported as stating that “…Boots No7 Protect & Perfect has been shown scientifically to repair photo-aged skin and improve the fine wrinkles associated with photo-aging.”

Sold for a mere £16.75 compared to up-to £229 for similar sized products, No.7 is a very attractive buy for woman seeking to reduce the appearance of fine lines.