A new product whose name is a closely guarded secret is according to the creator, an alternative to Botox. This secret weapon will be launched by Pure Logicol in September 2007. Customers wanting to get their hands on the product will have to get it at Selfridges in London for the first three to six months after it is placed on the market.

Glasgow-based Pure Logicol creates a range of what they call ‘simple cosmetics’ makes and markets fragrance-free face serums, collagen supplements and body supplements. Pure Logical was started in 2002 by Allan McLaughlin, who is currently the Managing Director.