Twenty-six year old Brazilian super model Gisele Bundchen will be the face of Liberte, a new fragrance from Cacharel. The model will appear in ads for the fragrance in all media, magazines, billboards and television. The advertisements will be shot in the Spanish Canary Island, Tenerife; they will feature Bundchen posing on the Teide volcano. A Cacharel Perfumes spokesperson, Alexander Keller says of signing Bundchen, she “…embodies perfectly our fragrance Liberte. She stands for freedom and independence of young women.” This new multimillion dollar deal was signed just one day after Bundchen left Victoria’s Secret. Liberte by Cacharel is said to have the “tangy scent of bitter orange blossoms”.