Calvin Klein has taken a bold new step with their venture into the virtual world of Second Life (secondlife.com), a 3D digital online world. Calvin Klein’s new fragrance, ck IN2U for him and her was recently launched in the virtual land of Second Life becoming the first global fragrance brand to do so. In Second Life, visitors can communicate with other virtual visitors by use of special ck graffiti bottles; in addition they can spray each other with fragrance bubbles to start a conversation.

The products in the IN2U him range include 3 sizes of eau de toilette sprays, after shave, hair & body wash and deodorant.  The female line includes 3 sizes of eau de toilette sprays, skin moisturizer, body wash and spray deodorant.

The fragrance had its real world launched on Wednesday, 21st. United Kingdom citizens can get free samples of the ck IN2U fragrances by visiting ckin2u.com.