Come July 2007, another celebrity fragrance will be on the market, at least in the UK. Shilpa Shetty was the UK Celebrity Big Brother winner 2006/2007 (won in January 2007). Her perfume is S2, pronounced “S squared” for Shilpa Shetty. S2 was created by Mark Earnshaw, CEO of Fragrance and Beauty, a French company in the flavor and fragrance business. The fragrance will have notes of sandalwood, peach, bergamot, mandarin and jasmine.  

Shetty came to public attention on the UK version of Celebrity Big Brother after it became public that she was being bullied by fellow housemates. Some contestants were accused of using racist terms in reference to the 32-year old Indian actress.