Coty’s under a licensing agreement with Italian brand, Tonino Lamborghini, will be launching a new fragrance line for men set for release in Europe by April 2008. The line will consist of three fragrances, Feroce, Mitico and Forza.

According to Muriel Pauli, Marketing Director for Coty France, the line is aimed at young men “…who do not have the means to buy in selective distribution, but who are moving up from perfumed deodorants.”

Tonino Lamborghini is the son of car maker, Ferruccio Lamborghini. The Lamborghini name is best known for fast and expensive Italian sports cars. Tonino Lamborghini brand also includes watches and leather goods.