Forty-four year old actress, Demi Moore has been signed as the new spokesmodel for Helena Rubinstein Cosmetics. She will be used in all advertisements for the beauty brand. Helena Rubinstein is owned by cosmetic giant, L’Oreal. This new venture is nothing new having started her career as a pinup girl when she was sixteen, Moore is on familiar territory.

Moore , star of the hit films Ghost and Indecent Proposal is currently married to actor Ashton Kutcher. Prior to marrying Kutcher, who is sixteen years younger than her, Moore was married to musician Freddy Moore and action star, Bruce Willis. She has three daughters with Willis.