An exclusive licensing deal between Elizabeth Arden and Iconix Brand Group, will see a new line of both men’s and women’s fragrances and beauty products being developed and marketed. The first fragrance from the collaboration will be on store shelves in the latter part of 2008.

Elizabeth Arden is known as a leader in the marketing of prestige beauty products and fragrances. Elizabeth Arden’s fragrances include Elizabeth Taylor’s White Diamond, M by Mariah Carey and Hilary Duff’s With Love. Iconix is best known for licensing a long list of consumer brands including Ocean Pacific, Rampage and Rocawear.  

The terms of the deal are undisclosed.

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