Supermodel Elle MacPherson is the new face of ModelCo Australia’s new anti-aging product, Erase Those Lines. Erase Those Lines is a serum that is being marketed as a less expensive answer to Botox. The beauty brand was launched in 2002 and has seen phenomenal growth over the last few years. ModelCo creates over eighty products including facial polish, a hydrating face and neck mask, bronzers and foundations.

Forty-two year old Elle stated that she has softened her views on cosmetic surgery as she got older. She noted that it may be the best option for some persons.