As niche markets in the cosmetic and beauty market record increasing growth, Packaged Facts latest report indicates a 19% percent increase since 2001.   This represents a dollar amount in excess of $1.9 billion.

In their most current edition of the publication, Ethnic Hair, Beauty and Cosmetic Products reported that this represents just a portion of sales in the sector as some consumers purchase non-ethnic specific items as well. As such this niche market, made up of African American, Hispanic and Asian consumers will total approximately $6.5 billion by the end of 2006.