Hundreds of millions of dollars are spent on anti-wrinkle creams each year. Women routinely shell out big bucks for the top brands. According to reports however, this may not be necessary. Some of the top brands in anti-aging products were matched up against low-cost brands in recent tests.

Some of the big names chosen for the test done by consumer protection group Which? were RoC, Olay and Nivea. A release by the organization stated, “Best performing creams made only slightly more improvement than the poorest ones. We suggest consumers avoid wasting money.” The products were tested for effectiveness in dealing with crow’s feet, fine lines and wrinkles.