Top hair care brand Pantene has added another celebrity face to its promotional front line. According to published reports, Zooey Deschanel recently signed to represent the popular range in an upcoming campaign. She will be the face of the Pantene Beautiful Lengths collection.

The deal will see her in all aspects of the campaign, including TV and print ads. Deschanel, who stars in the sitcom, The New Girl, was quoted as saying, “I am so excited to be a part of the Pantene family. Anyone who knows me knows that I am really into hair.”

According to Procter & Gamble, the brand’s owner, the product line offers superior breakage protection. Products in the line include shampoo, conditioner and stylers.