Eighteen-year-old actress, Emma Watson, who rose to fame as Hermione in the Harry Potter movies is reportedly the new face of Chanel fragrance, Coco Mademoiselle. The fragrance was previously represented by actress, Keira Knightley. According to reports, Knightley will be doing other promotional work for the Company.

Unconfirmed quotes online states that Emma was chosen to represent Chanel because they realize that she was growing into a beautiful young woman. “Once it became clear she is growing into a beautiful young woman and wears the Chanel brand so elegantly, they had to sign her up.”

The deal is expected to be finalized by the end of June.