One of Hollywood’s A-list actresses has joined forces with Pantene to not only donate her hair for a worthy cause but to encourage others to do the same. Academy award winning actress, Hilary Swank has partnered with Pantene Beautiful Lengths to grow and cut her hair so that it can be donated to wig banks and made into wigs for women who have lost their hair due to cancer.

Swank will be promoting the campaign for a year, appearing in Pantene Beautiful Lengths print announcements throughout the USA and Canada. The star noted that she had “lost multiple family members to cancer…and is proud to be asked to promote the goals of such a unique and heartfelt program.”

The 32-year actress has won Best Actress Oscars for her roles in Boys Don’t Cry and Million Dollar Baby.