In an effort to assist girls develop a sense of self-worth and confidence, Dove has established the Dove Self-Esteem Fund. This Fund, according to the Company’s press release is “committed to help build self-esteem in girls”. A recent survey conducted by the Fund and Seventeen Magazine found that “56 percent of girls and women believe celebrities have perfect bodies”. This belief, according to Dove is driving girls to destructive behaviour because they have unrealistic ideals of beauty.   

The image survey found that 93 percent of girls and women revealed that getting ready in the mornings resulted in them feeling stressed. Another 70 percent indulged in unhealthy activities in an effort to improve their physical appearance.

To counter this issue, Dove has partnered with Step Up Women’s Network and they are working towards ‘getting girls to recognize their unique beauty’.