It’s not often you hear the term men’s makeup, but this could change if former American Idol contestant Adam Lambert gets his way. According to recently released reports he has already begun discussion to make this happen.

The reports claim that Lambert’s product line aimed at men will include must-haves such as eye shadow, concealer and foundation. He seems optimistic about the venture, even going as far as to suggest that straight men are likely to try the products. With so many beauty companies developing products for the male grooming market, he may be onto something.