My DNA Fragrance in a press release is offering to “biologically create a seductive liquid treasure that caresses the secret desires of the mind. Imagine….with your very own fragrance made exclusively for you.” My DNA Fragrance promises to take a sample of your DNA and make your unique signature scent.

However, the implications for the security of your personal genetic information are being questioned by two non-governmental organizations. The US Council for Responsible Genetics (CRG) and Gene Watch UK are concerned about the collection and storage of genetic information by private companies.

My DNA Fragrance has stated that they are “committed to the confidentiality of customers’ personal data”.