New moms, Jennifer Lopez and Christina Aguilera are both working towards the launch of new perfumes. Lopez is creating her first male fragrance, Deseo for Men. The masculine scent will serve to complement Lopez’s previously released female scent, Deseo for Women. Lopez was quoted online stating that Deseo for Men was created because “I wanted to capture the intimate and personal nature of a man who is sexy, yet strong.”

Inspire will be Christina Aguilera’s third perfume. Her previous two scents, Simply and Xpose were major international successes. First time mom, Aguilera will begin shooting advertisements for Inspire shortly.

Lopez’s scent will go on sale in September while Aguilera’s will be available in the fall.

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