Former Good Morning America host, Joan Lunden has signed on to become the face of Resurgence, a new skincare product from Murad. Fifty-seven year old Lunden will be the host of Resurgence’s 30 minutes infomercial. She gained a name for herself not only as a trusted name in television, but also as an author. Lunden has written two books.

Resurgence is a topical skincare product being marketed towards treating hormonal aging. According to founder of Murad, Inc., Dr. Richard Murad, “Resurgence is a top performer in spas.” Reports online also quote Murad on Lunden’s involvement: “We’re so proud that Joan is a fan of the product because we know she’s a woman that other women trust and really relate to.”