Twenty-nine year old English glamour model and television personality, Jordon (real name Katie Price), launched her hair care line at Superdrug on October 25. The Jordon Haircare Electricals range consists of hair products including curling tongs, hairdryers and straighteners. The line created by Martin Yaffe International will be available at Superdrug Stores exclusively for the first month and then rolled out to other locations starting November 8.

The predominantly pick items are being marketed to a ‘slightly older group’ according to online reports.

There are plans to also create a Katie Price Haircare range later on. Jordon is the wife of pop singer Peter Andre.

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