Another company is now seeking to make use of what has become the Kardashian brand. According to online reports, a deal was recently inked with Ulta Salon, Cosmetics and Fragrances. The company plans to launch a makeup range with the special Kardashian touch.

The new line is to be called, Khroma Beauty, and fans can expect a skin illuminator and finishing powder among the products. The venture will be overseen by Boldface Licensing + Branding, a company that is no stranger to celebrity beauty.

The company’s CEO, Nicole Ostoya had this to say about the new range, “Khroma Beauty is perfectly poised to speak to a very wide audience of beauty customers who look to Ulta for what is fresh, exciting and significant.”