It is a rare thing for L’Oreal to lose in the beauty world, but that is exactly what happened in an EU court recently. According to online reports, the court rebuffed the cosmetics giant’s attempts to register names for anti-wrinkle treatments. At issue was the fact that the names sounded too similar to the popular injectable Botox.

In handing down the ruling the court stated, “The use of the marks at issue would take unfair advantage of the reputation of the ‘Botox’ trademarks.” The company was first denied by the EU Trademark office. Botox maker Allergan had also taken steps to block the move by L’Oreal to use the names ‘botolist’ and botocyl’.