Rap mogul and businessman, Sean “P.Diddy” Combs referred to his newest celebrity fragrance as "luxury juice". According to reports, the scent, Unforgivable Multi-Platinum, will only be available for a limited time to customers. Combs also plan on creating a female version to be called, Unforgivable Woman, which should hit shelves in autumn.

Combs made reference to the fragrance being luxury juice in an interview when discussing the price tag. The retail price for the 2.5 ounces scent is $65.00. The rapper’s first scent, Unforgivable was retailed for $55.00.

The 37-year old rapper is into many things, such as acting and merchandizing; has a successful clothing line, Sean John.