Another celebrity beauty line has hit already burdened store shelves. This time it is supermodel Gisele Bündchen who is getting in on the act. Thankfully her new range promises to be safe for the environment. According to published reports the line is called Sejaa.

Part of a statement on the line’s Facebook page read “Using all-natural ingredients, calming fragrances, thoughtful packaging and recycled paper, Sejaa Pure Skincare was born.” The supermodel hopes to reach teens with the new products and has a website designed with this in mind.

The packaging reportedly features motivational phrases meant to empower young girls. The natural beauty product line includes a mud treatment and day and night creams.