She may have gone rugged in films like G. I. Jane, but actress Demi Moore has never lost touch with the softer side that helped make her famous. According to online reports, she wants to put those looks to use by creating her own celebrity makeup range.

She will reportedly team with well known beauty brand Helena Rubinstein for the venture. Moore was quoted online as saying, “I am in very serious conversation with the brand about giving me an opportunity to create my own line.”

This might be a natural move for Moore who was named after the beauty range Demetria. She has said in past interviews that she keeps her famous looks without the aid of cosmetic surgery.