Over the last few years the beauty market has seen the rise of many different technologies. One of the new trends is ‘beauty from within’ also referred to as nutraceuticals. Now Nestle is set to muscle in on the market with the introduction of Glowelle. According to the company, Glowelle "fights the signs of aging by nourishing your skin from within."

Borba and NV Perricone MD are two companies with nutraceuticals on store shelves in the USA and other countries. With taglines like, "Fall in love with your skin in 30 days" and "Drink in pretty", Glowelle is sure to create quite a buzz. Even Coca-Cola is getting in on the action. Later this year they will be collaborating with skincare giant, L’Oreal to release skincare drink, Lumae.

The product is available only at Neiman Marcus’s stores and web site, and at Bergdorf Goodman in New York City.