A new anti-aging skin care range using Vitamin A in the form of retinol as the active ingredient is being launched by RoC Skincare. The line, Retin-Ox will be marketed primarily to the over 40 age group. According to RoC, the appearance of skin will begin to show obvious improvement after four weeks of use. Improvements noted include a smoother, firmer look, and by twelve weeks Roc claims that deep wrinkles and crow’s feet are reduced.

The line will include RoC Retinol Correxion Eye Cream, RoC Retinol Correxion Deep Wrinkle Night Cream as well as the company’s MultiCorrexion Body Modeling cream.

Women in the UK will get the chance to participate in a real-world challenge. They will be given tips and advice and must use the RoC Retinol Correxion Deep Wrinkle Night Cream or the Deep Wrinkle Serum daily for twelve weeks.