The last time the Chloe brand released a fragrance was in 2005 with the Chloe Collection. However, Coty Prestige which acquired the brand in 2005 will be launching a new Chloe scent in 2008. The scent will roll-out in Europe, Canada, the USA, Australia, the Middle East and Japan in February. Full details about the new fragrance will be forthcoming in October 2007.

President of Coty Prestige Michele Scannavini said that “The launch of the new fragrance is a major step for us. This new women’s fragrance reflects the values of the Chloe brand.…” It is hoped by Coty’s that the brand will help the company build its position globally.