The power of marine-based ingredients is being harnessed by Oriflame for the Company’s first ever oral care product. The marine ingredients, particularly sea algae contain calcium, iron, zinc and phosphor which are important minerals in maintaining teeth health. The new line is called Optifresh Advanced Remineralizing System. According to Oriflame the toothpaste works to protect teeth by remineralizing tooth enamel. This helps to prevent the development of cavities. The two-product line includes a tooth whitener and toothpaste.

The new toothpaste range was developed in partnership with the Swedish Dental Association. The Sweden-based Oriflame is best known for it natural skincare products which are sold through direct sales.