Nutricosmetics may have its detractors, but it is certainly not slowing down. In fact current data suggests that it is expected to boom in some markets. In areas where sales have been less than stellar, some experts suggest tie-ins with standard personal care products.

Currently the trend shows the biggest growth in China. Acceptance has been slower in European markets. Some attribute the success of these products to links with established beauty brands like Kanebo. According to online reports many Europeans do not view Nutricosmetics in the same way they look at standard beauty products.

Nutricosmetics refers to ‘beauty from within.’ It is based on the idea that certain nutrients can improve the look and health of the skin.