Already giants in celebrity marketing, the Olsen Twins, Mary-Kate and Ashley have widened the reach of eFashionSolutions by making it easier for consumers worldwide to access their brands online. eFashionSolutions, LLC, allows fans and other consumers to log on to shopymary-kateandshley.com to purchase and pay for shipping to international addresses. This is a major step for the brand, since many other celebrity brands in the states only ship to US and Canadian addresses. Additionally consumers can pay in twelve different currencies, in addition to finding shopping instructions in other languages. The online business will allow consumers around the globe to purchase items such as cosmetics, perfumes and accessories.