The most recent project of Oscar winning director Martin Scorsese was not another gangster movie. According to reports online he has tackled unfamiliar territory, directing an ad for Chanel’s men’s fragrance. The ads were shot in New York which has featured prominently in many of his films.

Chanel Fragrance president Andrea D’Avack was quoted online as saying, “Chanel has a tradition several decades long of working with the most prominent movie directors in the world.” She went on to suggest that the brand had been seeking the right project for the famed director for some time.

No details have yet been released on the fragrance. The ads are expected to beginning airing in September. The star of the ads is French actor Gaspard Ulliel, seen by American audiences in the film Hannibal Rising.