With the Christmas holidays fast approaching celebrities are rushing to launch new fragrances. Rapper and businessman, Sean Combs is one such. His newest scent, I Am King is slated for release by Christmas. Female fan of Combs will have to wait until July 2009 to see the female version of the fragrance, I Am Queen on the market.

According to published information, Combs states that, “I Am King is a statement about all men. If we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings.”

This is not the first scent produced by the 38-year old celebrity. His Forgivable was a major success.

The fragrance is being created under the Sean John brand, one of Estee Lauder companies.