Some of the top positions at Procter & Gamble’s beauty division will soon cease to exist in the USA. This is due to the personal care giant’s plans to strategically place itself in the areas of the highest growth. According to online reports, the company was prompted by forecasts that pointed to increasing demand in Asia.

Lower than expected profit expectations might also have played a role in the decision. Gina Drosos, P&G’s president of global beauty was said to have helped engineer the move, which will take the top jobs to Singapore. Even P&G’s best known brand Olay has suffered from sluggish sales, with figures declining from double to single digits, reports claim.