No one knows how to market quite like Paris Hilton. The entrepreneur has found a new way of marketing her newest perfume, Can Can. The heiress is not only traipsing around Europe promoting the fragrance, but did it her way while in London. Hilton decided to randomly squirt the perfume on betters at Virgin Clubhouse while visiting.

Hilton flew into London from Russia and held court at top London store, Selfridges on May 15. Lucky shoppers who purchased the perfume were able to gain access to Hilton so they could say ‘hi’.

The 27-year old Hilton will be at Harrods to promote her fragrance.