The entrepreneurial Paris Hilton is back in the hair extension business again. This time the heiress is launching a line of hair extensions called Clipin-Go by Paris Hilton in collaboration with Sally Beauty Supply. Clipin-Go costs a whopping $80 per set and is available in ten natural looking hair colors per set.

Paris said at a press conference called on May 8 to announce the venture, “I’m thrilled to work with Sally Beauty on my own line of hair extensions. My goal was to bring myself and my personality into this project.”

In April actress and singer Jessica Simpson teamed with Ken Paves to launch a line of hair extensions – so prepare for the battle of blondes.

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