The seeds of the pomegranate fruit have long been touted for its health benefits, and are now being used as a key ingredient in anti-aging products. It is believed to contain high levels of a fatty acid that helps prevent wrinkles. Punicic acid helps maintain smooth skin because it causes the skin to retain moisture and its eleasticity.

The extract is being marketed by UK Company, Seatons, known on the world market for supplying fruit and vegetable oils. The extract is said to provide anti-inflammatory properties and is being explored for use in medicated skincare products.

With this product Seaton is poised to capture a large part of the anti-aging and natural product supply market.